Marketing

Many peruvian are surrounded by fairly big mountains , the perfect spot to put your publicity in an interesting fashion that brings together our occidental outdoor publicity and the peruvian nazca lines. For example, in Tarma (the pearl of the Andes) the various publicity lines were regarding different local colleges. I don't know what did the Modern Peru sign at the entrance of Lima (coming from huancayo) meant... I hope it wasn't a sad joke referring to the "soil" houses lying under it.